Case study
McTechy
Conversion-focused landing site for a tech bootcamp — course catalogue, graduate stories, and lead capture.
- Role
- Frontend Developer
- Year
- 2023
- Status
- Live
- Stack
- React · Tailwind · Framer Motion
Overview
Conversion-focused landing site for a tech bootcamp — course catalogue, graduate stories, and lead capture.
What it does
- 01
Course catalogue across five programmes
- 02
Testimonial section with graduate stories
- 03
Lead capture forms routed to career advisors
- 04
Newsletter subscription and partner showcase
The hard part
Keeping a long, animation-heavy marketing page fast enough that it did not undo the conversion work.
What it taught me
On a landing page, the structure of the content does more for conversion than the motion layered on top of it.