Case study
McTechy
Conversion-focused landing site for a tech bootcamp — course catalogue, graduate stories, and lead capture.
Role
Frontend Developer
Year
2023
Status
Live
Stack
React · Tailwind
Overview
Conversion-focused landing site for a tech bootcamp — course catalogue, graduate stories, and lead capture.
What it does
01
Course catalogue across five programmes
02
Testimonial section with graduate stories
03
Lead capture forms routed to career advisors
04
Newsletter subscription and partner showcase
The hard part
Keeping a long, animation-heavy marketing page fast enough that it did not undo the conversion work.
What it taught me
On a landing page, the structure of the content does more for conversion than the motion layered on top of it.